Inside a environment in which tech CEOs typically retain meticulously curated company personas, Mariya Nurislamova stands out for embracing a route that couple dare to tread. As the co-founder and CEO of Scentbird, one of many major fragrance subscription companies in North The united states, Mariya has established herself to get a forward-pondering enterprise chief. But further than her achievements in the company entire world, she has also emerged being a spiritual information and intuitive teacher, a change she shares brazenly by way of her YouTube channel, “This can be Mariya.”
This convergence of commerce and cosmic consciousness helps make Mariya Nurislamova Just about the most unconventional—and compelling—figures in the trendy entrepreneurial landscape.
Creating Scentbird: A Fragrance Disruptor
Mariya’s company career took flight in 2014 when she co-Launched Scentbird, a business designed to make designer fragrances extra available via a regular monthly subscription design. Modeled following Netflix, but for perfume lovers, Scentbird promptly became a go-to System for fragrance discovery. Under her Management, the company grew to serve over seven hundred,000 subscribers, offering use of more than 800 fragrances from key global manufacturers.
With a solid foundation in model system, provide chain logistics, and internet marketing, Mariya efficiently captivated undertaking capital, participated during the Y Combinator accelerator, and assisted Scentbird scale into a $100M+ profits company. She later expanded her portfolio with Deck of Scarlet, a splendor manufacturer, and Drift, a car fragrance organization.
But when her standing within the startup entire world was soaring, Mariya was quietly going through a spiritual transformation that could shortly spill into the public eye.
The Awakening: A Change to Spirituality
All around 2018, Mariya seasoned what she described as a spiritual awakening. This interior evolution impressed her to dive into metaphysics, Electrical power perform, meditation, and intuitive channeling. As she deepened her spiritual exercise, she began generating information to help you Many others discover their very own consciousness, ultimately launching her YouTube channel “This is certainly Mariya.”
The channel, which now has about one hundred,000 subscribers, features a wide array of content—guided meditations, soul therapeutic approaches, chakra work, and conversations about cosmic consciousness, the “matrix,” and spiritual empowerment. Her tone is nurturing, conversational, and sometimes deeply personalized. She invites her viewers to attach with themselves, the divine, along with the unseen energies that form our day by day lives.
Her followers generally explain her content material as transformative, and he or she has cultivated a deeply loyal spiritual audience by way of regular engagement and authenticity.
Controversy at the Crossroads of Identity
Though lots of have embraced Mariya’s twin identification, Other individuals have lifted eyebrows—significantly as her metaphysical beliefs are getting to be far more publicly visible. In 2024, a feature with the Business enterprise of Vogue spotlighted The strain concerning her roles to be a tech CEO in addition to a spiritual Trainer.
Several of Mariya’s statements—for example opinions on different healing, extraterrestrial beings, and controversial sights on historical figures—sparked backlash from shoppers, influencers, and also former collaborators. Many splendor influencers severed ties with Scentbird, citing pain with Mariya’s spiritual rhetoric. Social websites forums debated the appropriateness of her beliefs in relation to her Management place inside of a mainstream brand name.
In reaction, Mariya clarified that her spiritual teachings are individual and made available beneath her to start with name only, intentionally separated from her Expert identification. However the controversy opened up a broader dialogue about irrespective of whether public figures can—or ought to—compartmentalize their beliefs during the age of transparency.
The Power and Peril of Authenticity
There’s no denying that Mariya Nurislamova is navigating uncharted territory. Although a lot of founders attempt to take care of a picture of neutrality, she has chosen to show up as her total self. This volume of transparency can be each magnetic and polarizing.
On a single hand, her authenticity is refreshing. She delivers emotional intelligence and mindfulness to an business typically targeted exclusively on scale and method. On another, her outspokenness about spiritual topics invitations scrutiny, specifically in an era when on-line material can swiftly go viral and provoke sturdy reactions.
Even now, Mariya’s strategy speaks to some deeper mariya nurislamova cultural change. As more people discover wellness, consciousness, and private progress, figures like her—who bridge the spiritual and content worlds—may possibly grow to be much more popular, not a lot less.
Businesswoman. Mystic. Influencer.
Besides managing her businesses and YouTube channel, Mariya has built an ecosystem of spiritual choices. She hosts retreats, provides non-public channeling periods, sells spiritual applications, and has even published a reserve titled seventy two Keys to Manifestation. She’s basically established a parallel business in the spiritual Room—entirely independent from her role at Scentbird, nevertheless equally as structured and scalable.
Her spiritual brand name, like her natural beauty brand name, is world wide, polished, and expertise-pushed. It’s distinct that Mariya applies the same amount of aim and creativity to both equally spheres of her life. No matter if main a group of developers or channeling divine Strength for just a guided meditation, she provides with clarity and conviction.
The Road Ahead
Mariya Nurislamova’s journey raises critical questions on id, Management, and general public everyday living. Can a tech CEO even be a mystic? Ought to enterprise leaders share their particular beliefs with the general public? What comes about when those beliefs challenge conventional norms?
Regardless of the answers, Mariya continues to walk her route unapologetically. She signifies a completely new technology of business people—kinds who aren’t worried to generally be complex, spiritual, and multidimensional. Her boldness might cost her some partnerships, but Additionally, it earns her admiration from those that value truth of the matter around conformity.
In the long run, Mariya Nurislamova isn’t just redefining what it means to become a CEO. She’s redefining what this means being total.
Mariya Nurislamova lives in the intersection of logic and instinct, small business and spirit, leadership and vulnerability. Her story is usually a bold testomony to residing authentically, even when that authenticity includes threat. As she proceeds to develop her dual empire—both of those earthly and cosmic—she invites us all to think about what this means to lead with soul.
Irrespective of whether you see her as a visionary or possibly a provocateur, one thing is for certain: Mariya Nurislamova just isn't afraid to break the mould.